Research shows that partnerships provide a significant revenue stream for businesses. Does this revenue come from long-standing partnerships, or do businesses need to add new partnerships to their programs to grow?
Impact’s data scientists looked at data from 2019 to 2020, with the aim of uncovering precisely how important new partners were to the sustained growth of partnership programs compared to existing partners. The researchers also analyzed the share of revenue new partners drove compared to the share driven by existing partners.
