impact.com partnered with Gatepoint Research on this latest Pulse Report titled, “Modern Approaches to Marketing.” The research provides an overview of the current marketing and partnerships program landscape, offering valuable insights from senior executives.
In the upcoming year, a key priority for brands and publishers is to enhance leads, sales, and pipeline growth even amidst financial constraints. These obstacles are driving forces towards forming strategic partnerships despite having limited budgets and resources.
The study shows how partnership programs boost team efficiencies, challenging the notion that marketing initiatives are resource-intensive. These findings highlight a growing demand for robust tracking and reporting systems that enhance the impact of partnership programs.
Check out this report to learn more.
