2021 Research in Action Vendor Selection Matrix™ report: Partner management automation (PMA)
Why are businesses investing in partnership automation? This report analyzes the input of 1,500 technology users and analysts to provide a current picture of the PMA landscape, trends, and challenges.
With its expanded scope, this year’s report reflects the transformation of the partnership channel beyond resellers and distributors to include diverse partner types such as affiliates, referrers, associations, commerce content providers, communities, ambassadors, and more.
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