Asian influencer marketer

2025 E-commerce influencer marketing in Southeast Asia

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Southeast Asia’s e-commerce landscape is evolving fast, and affiliate marketing is at the heart of it.

In this third edition, we explore how creators, platforms, and brands are adapting to a new performance-driven model, where trust, conversion, and transparency matter more than ever.

From the rise of Key Opinion Sellers to shifts in consumer behavior and platform strategies, this report offers timely insights and benchmarks to help brands stay ahead in the region’s fast-moving creator economy.