Southeast Asia’s influencer marketing scene is booming. By 2027, social commerce in the region could reach an astonishing $125 billion, according to Cube Asia.
TikTok Shop and Instagram have evolved. They’re not just social platforms anymore—they’re empowering influencers to become major sellers. This marks a new digital frontier.
Traditional advertising is on the decline. Today, influencers are stepping up as modern storytellers. They create genuine connections, especially with Gen Z and millennial audiences.
Our report, crafted by Cube Asia and impact.com, explores detailed surveys conducted with consumers, brands, agencies, enablers, and influencers across Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. Uncover valuable insights now.
- The exponential growth of influencer marketing within Southeast Asia’s eCommerce sector
- Consumer engagement trends with influencers across multiple social media platforms
- The evolving ecosystem: Interactions among brands, influencers, agencies, and consumers
- Influencer impacts on subscription models, travel services, and the booming live commerce trend
- Future trends and predictions shaping the next wave of eCommerce influencer marketing
Discover the latest insights in eCommerce influencer marketing and how to stay ahead in Southeast Asia’s rapidly evolving digital marketplace.
