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Updated Functionality Creates a Unified Global Platform For Advertisers and Publishers to Seamlessly Work Together

Santa Barbara, CA, – January 19, 2015 – 
Impact Radius, Inc., a global leader in cross channel marketing attribution, today announced that the next generation of its Partner Manager solution is now available to all customers. New functionality enables advertisers to run and manage global CPA (cost per action) and CPC (cost per click) campaigns in different currencies. Advertisers can now fund campaigns in one currency while providing reporting and paying media partners in their local currency. Furthermore, customers looking to understand campaign metrics across many geographical locations can set local time zones for alerts and reporting.

“We have moved from a solution with geo-specific networks to a unified global platform that allows advertisers and publishers to work together seamlessly in today’s increasingly borderless marketplace,” said the company’s chief executive officer, Per Pettersen. “This new platform enables our customers to tap into vast global growth opportunities, now and in the future.”

New features include:

  • Advertisers now have the ability to fund campaigns in 13 currencies, including US Dollars, Euro, British Pounds, Singapore Dollar and Indian Rupee to name a few.
  • Media Partners can get paid in their local currency with more than 220 countries and territories supported.
  • All accounts will have the ability to set their local time zone and get reporting and other metrics based on their local time and currency.

“Marketers have long needed deeper insight into their campaigns in order to make better decisions about optimizing ad spend and maximizing conversions and, with the next generation of Partner Manager, they now have a single, trusted view into multiple campaigns across the globe,” added Pettersen.

Through Impact Radius, marketers can maximize their performance marketing programs and strategic partnerships. The comprehensive tracking, reporting and conversion crediting suite delivers compelling insight for marketing teams, providing key performance indicators that enable intelligent data-driven decision-making. All accounts are now integrated into one global platform enabling advertisers to work with partners anywhere in the world.

To learn more about Partner Manager and Impact Radius, request a free demo at or 805-324-6021.

About Impact Radius
Impact Radius enables digital brands and agencies to maximize the return on ad spend across digital, mobile and offline channels. The company’s SaaS marketing technology enables marketers to have a singular trusted analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs. Through the automation of critical marketing workflows and real-time delivery of visual reporting insights, the platform drives revenue for global companies such as American Airlines, Cabela’s, Deckers, Shutterstock, Tommy Hilfiger and Wayfair.

Media Contact:
Carey Godbee
B3 Communications, Inc.

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