Impact Radius Continues Expansion With Three Strategic New Hires

Ex-Affiliate Window Safiyya Riyadh, Ex-affilinet
James Bennie and ex-Thomson Reuters Clinton
Liem join the senior management team.

November 17, 2016 – Santa Barbara, CA – Impact Radius, a fully-integrated suite of products for media attribution, performance marketing, tag management and mobile analytics, appointed Safiyya Riyadh as Head of Onboarding and Technical Services, EMEA, James Bennie as Customer Success Director, EMEA and Clinton Liem as Sales Development Associate Manager.

Riyadh will oversee the on-boarding of EMEA clients onto the Impact Radius platform and will be responsible for technical services throughout EMEA. Before joining Impact Radius, she was the Head of Technical Services at Affiliate Window, where she managed a team of 15 for the last 8 years and had full responsibility for representing Affiliate Window on all technical matters. She worked with key brands such as Tesco, BT, Talk Talk and Marks and Spencers.

Bennie will join as Customer Success Director. He will manage the existing client base and increase the delivery of new business into Impact Radius. Previously Bennie spent 7 years working in digital marketing, specializing in performance marketing, and held senior roles at Affiliate Window and most recently, affilinet. He was involved in and has driven the growth of many high profile brands including Sky, NOW TV, Matalan, EE and Ticketmaster.

Liem will join Impact Radius in the newly created role of Sales Development Associate Manager. He will be responsible for overseeing the Sales Development Associate team and generating qualified leads within EMEA. Before joining Impact Radius, Liem worked for Thomson Reuters where he managed a sales development team of 5 individuals that delivered over $2mil of qualified pipeline last year alone.

Reporting into Mark Wrighton, Impact Radius VP, Riyadh, Bennie and Liem will work to cement Impact Radius’ presence in the affiliate and digital marketing arena throughout EMEA.

“We are delighted to welcome Safiyya, James and Clinton to the expanding Impact Radius team as we drive our growth in providing a singular view into the consumer journey and next-generation solutions to digital marketers,” said Mark Wrighton, VP EMEA. “Impact Radius’ UK office has seen significant growth throughout 2016; as well as new hires and the acquisition of Forensiq and 5iQ. There is a great opportunity to further push our unique marketing platform capabilities and that is why it was so important to get the ideal technical and customer success leaders.”

Impact Radius has been in the headlines this year after it successfully raised $30M in growth funding from Silversmith Capital Partners (, headquartered in Boston, MA.

On the acquisition front they also closed two very significant human capital and product/technology acquisitions in the form of Forensiq (Partnership Cloud: Protect & Monitor) and 5IQ ( Both companies augment the Impact Radius team with unique human capital leadership and execution teams, IP, and product/technology, thus making their combined platform one of the industry leaders in fighting online fraud as well as in media partner marketplace options.

About Impact Radius

Impact Radius enables digital brands and agencies to maximize their return on ad spend. The company’s SaaS marketing platform provides a single trusted view into the consumer journey from ad impression through acquisition — across all devices and channels. Through the automation of critical marketing workflows and real-time delivery of actionable insights, the platform drives revenue for global companies such as Lenovo, Ticketmaster, Tommy Hilfiger, Getty Images, Shutterstock and Advance Auto Parts. The company has more than 275 employees across seven offices worldwide. To learn more visit

About Forensiq

Forensiq is a fraud detection platform that has developed a series of industry leading solutions to fight online click, conversion, and ad fraud. The firm combines the latest technology with a dedicated team of fraud fighters who are obsessed with helping clients stay steps ahead of bad actors and maximize ROI. Forensiq was founded in 2010 in New York City with offices in London and Silicon Valley. The company has won three LeadsCouncil LEADER Awards, including Best-In-Class for Fraud Detection in 2014 and 2015 as well as DM News Most Innovative Marketing Tech to Watch in 2016. To learn more visit Partnership Cloud: Protect & Monitor.

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