Study Reveals Those Impacting our Mobile Knowledge and Actions
Santa Barbara, CA, (May 20, 2014) – Impact Radius, a marketing attribution and analytics platform for digital brands and agencies, today released a list of the top 30 mobile advertising influencers with the greatest online impact. The study identifies who is influencing developments in mobile, how we learn about it and what we know.
The making of a top 30 list in the mobile advertising marketplace was inspired by the notion that mobile consumption is perhaps the largest driver of innovation in the 21st century. On the advertising side of this massive mobile adoption, a recent study found that in 2014 it is estimated that mobile ad spending will hit $18 billion, a 37% jump over the estimated $13.1 billion spent on the category in 2013.
A mobile advertising influencer is defined as someone who is able to generate reactions when talking mobile advertising, has a large audience or base of followers and has a high degree of participation in a conversation on a given subject.
“We are excited to conduct the study and help people navigate this fast moving space,” said Per Pettersen, CEO, Impact Radius. “Most of our global brand and agency customers have a mobile strategy in place for 2014 and would like to expand their mobile advertising efforts, but need advice on how to best take advantage of the medium. I hope this list helps them build their knowledge and ultimately their expansion into our multi-device world.”
The list was compiled using a broad range of influencer discovery and engagement tools, including Twitter, Traackr, Facebook, Quora, Google and a collection of top advertiser lists identified by insiders. All candidates were carefully vetted for their topical expertise and scored based on measures such as social footprint, popularity among citations by industry insiders, retweet frequency and other related social factors.
The top five mobile advertising influencers, including Twitter usernames and URLs, are:
1. Ina Fried – @inafried https://recode.net/author/ina-fried
2. Peter Kafka – @pkafka http://recode.net/author/peter-kafka
3. Kevin C. Tofel – @KevinCTofe https://gigaom.com/author/kevintofel
4. Benjamin Robbins – @PaladorBenjamin http://palador.com
5. David Berkowitz – @dberkowitz http://www.marketersstudio.com
The complete list of the top 30 mobile advertising influencers can be found on the Impact Radius website at http://www.impactradius.com/blog/top-30-mobile-advertising-influencers.
In conjunction with the top 30 mobile advertiser influencers release, Impact Radius will also be hosting a webinar, “The Top 5 Reasons to Go With a Third Party Mobile App Tracking Vendor” on Wednesday, May 21 at 11am PDT. To register, go to:
About Impact Radius
Impact Radius enables digital brands and agencies to maximize the return of ad spend across digital, mobile and offline channels. Our SaaS marketing technology enables marketers to have a singular trusted analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs. Through the automation of critical marketing processes and real-time delivery of visual reporting insights, the platform drives revenue for global companies such as American Airlines, Cabela’s, Shutterstock, Tommy Hilfiger and Wayfair.