Mastering customer advocacy in marketing
The Advocacy Channel Podcast is an insightful series that delves into how brands can strengthen connections with their customers. In today’s competitive market, the most successful companies turn satisfied customers into loyal advocates to fuel growth. Hosted by Will Fraser of impact.com, the podcast features expert tips and insights from industry leaders worldwide on building customer loyalty and advocacy.
Latest episode
Season 2 Episode 01 – Building Better Referral Programs: Timing, Testing & Trust with Doug Lewis
Season 2 of The Advocacy Channel Podcast is here, and it’s now brought to you by impact.com, the leading partnership management platform! We’ve had a bit of a facelift, but we’re still the same customer advocacy podcast you know and love, hosted by Will Fraser, former co-founder and CEO of SaaSquatch.
In this episode, we’re tackling a key question: When is the right time to launch a referral program, and how can you make it truly effective? To help us dive in, we’re joined by Doug Lewis, an experienced growth marketer who’s led successful referral programs at companies like Trusted Health and Hired.
Join host Will Fraser as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.
Podcast
S01 | E24 – Beyond word of mouth: Exploring the potential of referral marketing
Podcast
S01 | E23 – Executive customer advocacy: Engaging for optimal growth
Podcast
S01 | E22 – What makes a successful SaaS case study with Emily Amos
Podcast
S01 | E21 – Navigating customer marketing with Patrick Kalie