Mastering customer advocacy in marketing

The Advocacy Channel Podcast is an insightful series that delves into how brands can strengthen connections with their customers. In today’s competitive market, the most successful companies turn satisfied customers into loyal advocates to fuel growth. Hosted by Will Fraser of impact.com, the podcast features expert tips and insights from industry leaders worldwide on building customer loyalty and advocacy.

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The Advocacy channel podcast series on impact.com

Latest episode

Season 2 Episode 10 – Building High-Impact Customer Advisory Boards with Cate Vanasse

In this episode of The Advocacy Channel, Cate Vanasse who leads customer marketing at TalkDesk shares a practical, experience-driven framework for building customer advisory boards that genuinely move the needle. She breaks down how to choose the right members, strike the perfect “give vs get” balance, and when to opt for in-person versus virtual sessions. Cate also lifts the lid on TalkDesk’s CX Innovators Awards and how industry recognition can elevate customer careers. At the heart of her approach? Customer marketing that starts with empathy, not spreadsheets.