Mastering customer advocacy in marketing

The Advocacy Channel Podcast is an insightful series that delves into how brands can strengthen connections with their customers. In today’s competitive market, the most successful companies turn satisfied customers into loyal advocates to fuel growth. Hosted by Will Fraser of impact.com, the podcast features expert tips and insights from industry leaders worldwide on building customer loyalty and advocacy.

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The Advocacy channel podcast series on impact.com

Latest episode

Season 2 Episode 01 – Building Better Referral Programs: Timing, Testing & Trust with Doug Lewis

Where should your customer reference program live in your organization? While most companies place it under Marketing or Customer Success, Sage Intacct took a different approach by putting it under Sales – with remarkable results. In this episode, we’re joined by Kara Manfredi and Simon Le-Fevre from Sage Intacct, who share their journey of transforming a struggling customer reference program into an award-winning revenue driver.

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Join host Will Fraser as we go behind the scenes with marketing experts across industries to uncover the best insights and strategies when it comes to engaging your audience and building advocacy.