Mastering customer advocacy in marketing
The Advocacy Channel Podcast is an insightful series that delves into how brands can strengthen connections with their customers. In today’s competitive market, the most successful companies turn satisfied customers into loyal advocates to fuel growth. Hosted by Will Fraser of impact.com, the podcast features expert tips and insights from industry leaders worldwide on building customer loyalty and advocacy.

Latest episode
Season 2 Episode 09 – Product-Led Advocacy with Ashley Stead
In this episode, Ashley and our host Will Fraser dive into what it means to think about advocacy as infrastructure rather than one-off campaigns. Ashley shares her framework for creating product-led advocacy programs that integrate seamlessly into the customer journey.

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S02 | E09 – Product-Led Advocacy with Ashley Stead

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S02 | E08 – Breaking Marketing Silos with Yulia Shilkina

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S02 | E07 – Air Canada Aeroplan Insights with Andrew Noonan

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S02 | E06 – Customer Feedback as Business Driver with Katlin Hess, Director of Customer Marketing at G2

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S01 | E24 – Beyond word of mouth: Exploring the potential of referral marketing

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S01 | E23 – Executive customer advocacy: Engaging for optimal growth

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S01 | E22 – What makes a successful SaaS case study with Emily Amos

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S01 | E21 – Navigating customer marketing with Patrick Kalie