Season 1 | Episode 24

Beyond word of mouth: Exploring the potential of referral marketing

Episode 24 features Keith Possem discussing key advocacy topics on the Advocacy Channel, highlighting important issues.

Join us as we explore the world of referral marketing in our final episode of the first season of The Advocacy Channel Podcast, featuring referral marketing expert Keith Posehn. Keith brings over 17 years of experience to the table, offering vast knowledge and expertise from his time leading referral programs for tech startups and tech giants, including Caviar and Uber.

In this episode, Keith sheds light on the complexities of referral marketing, highlighting the common hurdles companies face and offering practical advice to overcome them. It’s an episode filled with Keith’s professional anecdotes and wisdom, offering tips and tricks to help you launch and run successful referral programs.

In this episode, you’ll discover:

Strategies for overcoming resistance: Learn how to win over skeptical stakeholders by aligning referral program objectives with broader business goals, and discover why past failures shouldn’t deter new efforts.

Innovative approaches to incentives: Beyond mere discounts, explore creative ways to incentivize customers, focusing on what truly adds value to their experience and encourages genuine advocacy.

The role of timing and promptness: Keith emphasizes the critical moments for prompting referrals, illustrating how well-timed engagement can significantly enhance program participation rates.

Building a holistic marketing effort: Gain insights on seamlessly integrating referral programs into your marketing strategy, and smoothly transition from product-focused initiatives to broad market-wide campaigns as the program matures

Connect with Keith on LinkedIn for more insights on referral and affiliate marketing

Connect with us:

Stay in the loop with monthly marketing insights delivered right to your inbox.

Congratulations!

You have successfully signed signed up to our newsletter. Keep an eye on your inbox...

Invalid email

impact.com values your privacy.