During this dialogue, Michael McNerney, who serves as the Publisher at Martech Record, discusses the realms of sales, advertising, and content generation. Gain insights into the notable trio of changes within sales and advertising, upholding consumer confidence, Michael’s daily concerns, intriguing advancements in the industry, and the role of the Covid pandemic in expediting the adoption of paid services.
For more great insights, check out The Partnership Economy book, by David A. Yovanno. The book is available at thepartnershipbook.com and at all major retailers.
[00:59] Introducing Michael and Martech Record
[06:36] What’s top of Michael’s mind right now?
[10:30] Three big sales and advertising shifts
[14:12] Covid, subscriptions, and consumer trust
[20:01] What keeps Michael up at night?
[23:20] Interesting industry dynamics
[26:31] Michael’s influential people
[29:37] Live shopping
[34:15] Nilla’s advice
[35:30] Bryce’s advice
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