When Dave Bolotsky established Uncommon Goods, his goal was to create something unique. During his tenure as an e-commerce research analyst, he had observed a prevailing sense of uniformity on the internet, which prompted him to identify an opportunity for innovation. A quarter-century later, he remains dedicated to this vision. Uncommon Goods has emerged as a frontrunner in ESG initiatives, a cause that deeply resonates with Dave. He firmly believes that consumers should scrutinize companies’ practices to ensure they avoid greenwashing and genuinely adopt sustainable approaches. In a conversation with host Dave Yovanno, they explore topics such as transitioning to a B Corp status, implementing fair wages, and integrating your brand’s ethos into strategic partnerships.