In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-Ann discuss how to decipher the difference between an affiliate and a creator, why you shouldn’t ignore cashback partners, and how to navigate the future of affiliate marketing.
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