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Performance Marketing Insights (PMI) London, the UK’s largest performance marketing conference, is just about 7 weeks away and the long-awaited agenda has finally been released.

We’re extremely pleased to announce that Todd Crawford, co-founder and VP of Strategic Initiatives at Impact Radius, will be hosting a panel session on day two of the conference. The panel includes industry experts from R.O.EYE, TransferWise and Starcom Mediavest who will share perspectives on how to determine and measure incrementality in the affiliate marketing channel. The group will also share tips on how to best leverage data for growth.

The term “incrementality” has been coming up more and more in discussions about how to evaluate the affiliate marketing channel and individual affiliate partnerships. Todd’s panel will help advertisers looking to determine which affiliates are driving these elusive incremental sales so they can better optimize partnerships and the channel as a whole.

Other highlights from the agenda release are:

  • Goliath and Me: Affiliate Marketing in a Crowded Marketplace – Sean Mahon (Equator)
    Sean Mahon will reveal ways of identifying suitable partners at every level and how brands can find their voice in a crowded marketplace – all presented with tangible examples of successful partnerships.
  • Building Relationships Virtually : The Science & The Success – Amy Brann (Synaptic Potential)
    In a meeting of instincts and cutting-edge science, neuroscience expert Amy Brann will explore relationship building with a competitive advantage.
  • How Do You Increase Profit Margins with Voucher-Led Marketing? – David Hall (Uniqodo)
    Chaired by David Hall (Uniqodo), this panel of industry experts will focus the minds of the audience on ways to approach and optimize their own multichannel, voucher-led marketing activities for the next 12 months.
  • Attention to Retail: An Exploration Into the Customer Mindset – Severine Philardeau (
    Severine Philardeau, VP of partnerships at, explores two of the biggest trends driving retail today: a skyrocketing use of mobile technologies and consumers’ “addiction” to deals and shares proprietary research on the new consumer journey while explaining how marketers can take advantage.

For the rest of the agenda click here.

Stay tuned, as we reveal more about Todd’s panel in the run-up to the conference. Drop us a line if you’re attending or have any questions for Todd, or visit us at stand 37 for even more insights into your data!

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