Partnerships are a significant source of incremental growth and new revenue streams. While sales and marketing have long been viewed as the primary sources of growth, they are no longer enough to sustain it. Partnerships have emerged as the third and fastest-growing revenue channel for organizations.
Welcome to the PARTNERSHIP ECONOMY.
“We have seen brands double-down on direct sales and marketing investments such as CRM and marketing automation over the past 20 years. With over 75% of world trade flowing indirectly, Forrester believes the third stage of enterprise growth will revolve around paving the last mile to the customer through partners and alliances.”
Principal Analyst Global Channels.
The partnership economy
The partnership economy is the revenue enterprises are generating through all types of partnerships and the people, services and technologies driving its rapid growth.
Innovative enterprises are generating explosive growth in the partnership economy by transforming their approach to partnerships.
The types of emerging partnerships are virtually limitless!
Strategic business partners
Corporate social responsibility / charity
Premium publishers, news, and content
Until now, marketers and business development leaders haven’t had the proper technology to manage the entire partnership lifecycle. This has fueled the need for PARTNERSHIP AUTOMATION and Impact’s Partnership CloudTM.
At Impact we are proud to be Powering The Partnership EconomyTM for global businesses.
Our most mature clients are seeing:
Up to 25% of total enterprise revenue driven through partnerships
Partnership revenue as a channel growing by 50% or more YoY
Speak with one of our growth technologists to learn how Impact’s Partnership Cloud can usher you into the new era of growth.