Welcome to the partnership economy

A new era of growth has arrived, built on the trusted referrals of your business to new audiences

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The Partnership Economy

What is the partnership economy and how does it work?

The partnership economy is made up of the people, services, and technologies that enable brands to generate revenue through referral partnerships. Partners receive payments and incentives for tapping into their expertise, influence, and authority to drive partnership collaborations.

What do brands with mature partnerships experience?

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28%+ of total enterprise revenue driven through partnership
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Partnership revenue channel growth of 50%+ year-over-year
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Numerous other business KPIs surpassed, including bottom-line profitability

Uncover the power of partnerships

How can you thrive in the partnership economy?

Get the essential guide from David A. Yovanno, impact.com’s CEO, that details the vital role trust plays in the new economic landscape and how partnerships strengthen brand-to-customer relationships. Gain real-world knowledge and practical steps on how to start your own program.

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The Partnership Economy Book

Choose from a variety of partnership types

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Strategic brand-to-brand
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Corporate social responsibility / charity
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Affiliate
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Mobile apps
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Social influencers
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Premium publishers, news, and content
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Sponsorships
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Ambassadors

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Want to know more?

Watch this quick video to discover how you can tap into the partnership economy and experience exponential growth.

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Partnership success

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Discover how successful partnerships are built. Each episode brings you practical insights, inspiring stories, and strategies that deliver real results.

Image promoting "The Partnership Economy" podcast featuring Graeme Boase, with branding elements and a blue gradient background.
Podcast

S06 | E6 – Driving affiliate success through talent, strategy, and stronger partnerships

 Jackie Pimentel partnership economy podcast
Podcast

S05 | E8 – Navigating the new era of brand partnerships

 Vana podcast
Podcast

S05 | E6 – Exploring the Business Side of TikTok

 Aligning partnerships through a shared purpose
Podcast

S05 | E5 – Aligning partnerships through a shared purpose

Expand and enhance your revenue streams through direct partnerships. Join impact.com today – its free!

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