Welcome to the partnership economy

A new era of growth has arrived, built on the trusted referrals of your business to new audiences

Watch the video
 
The Partnership Economy

What is the partnership economy and how does it work?

The partnership economy is made up of the people, services, and technologies that enable brands to generate revenue through referral partnerships. Partners receive payments and incentives for tapping into their expertise, influence, and authority to drive partnership collaborations.

What do brands with mature partnerships experience?

Dollar sign symbol centered on a white background.
28%+ of total enterprise revenue driven through partnership
A simplistic line drawing of a stick figure dancing with a zigzag pattern next to it, resembling a heartbeat monitor.
Partnership revenue channel growth of 50%+ year-over-year
Simple line drawing of a round clock showing time at ten past ten.
Numerous other business KPIs surpassed, including bottom-line profitability

Uncover the power of partnerships

How can you thrive in the partnership economy?

Get the essential guide from David A. Yovanno, impact.com’s CEO, that details the vital role trust plays in the new economic landscape and how partnerships strengthen brand-to-customer relationships. Gain real-world knowledge and practical steps on how to start your own program.

Order your copy
The Partnership Economy Book

Choose from a variety of partnership types

Icon of a user profile with a head silhouette and lines suggesting text.
Strategic brand-to-brand
 Black checkmark inside a circle on a white background.
Corporate social responsibility / charity
 Line drawing of two abstract human figures, one larger and in front, the other smaller and in the background.
Affiliate
 Icon of a smartphone with a blank screen on a white background.
Mobile apps
 Icon of a user silhouette with a plus sign, typically representing adding a new contact or friend.
Social influencers
 Icon of an open book with text on both pages, centered on a light background.
Premium publishers, news, and content
 Black outline of a stylized arrow pointing right on a white background.
Sponsorships
 Black and white illustration of two interlinked chain links.
Ambassadors

Video

Want to know more?

Watch this quick video to discover how you can tap into the partnership economy and experience exponential growth.

Watch video

Partnership success

View all View all

Discover how successful partnerships are built. Each episode brings you practical insights, inspiring stories, and strategies that deliver real results.

Image promoting "The Partnership Economy" podcast featuring Graeme Boase, with branding elements and a blue gradient background.
Podcast

S06 | E6 – Driving affiliate success through talent, strategy, and stronger partnerships

 Jackie Pimentel partnership economy podcast
Podcast

S05 | E8 – Navigating the new era of brand partnerships

 Vana podcast
Podcast

S05 | E6 – Exploring the Business Side of TikTok

 Aligning partnerships through a shared purpose
Podcast

S05 | E5 – Aligning partnerships through a shared purpose

Expand and enhance your revenue streams through direct partnerships. Join impact.com today – its free!

Get started today

We also recommend

A woman wearing sunglasses is focused on her phone, appearing engaged with its screen.
Blog

Social commerce and influencer marketing: 5 proven strategies to drive sales across platforms

 iPX25 Sydney crowd
Blog

Reimagining Performance Marketing: Highlights from iPX25 Sydney
Blog

2025 Black Friday consumer report: How brands can prepare for Holiday shopping
Visit our Resource hub for more!