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Find better partners with impact.com’s new Influencer Directory 

Go beyond vanity metrics and see what potential influencer partners can offer before you commission them. The new Influencer Directory by impact.com gives you a full view of partner metrics, including audience reachability, like-to-comments ratios, total social followers, and more.

Kathryn Astbury, Senior Director of Marketing
Kathryn Astbury
Senior Director of Marketing
Read time: 3 mins

Finding the right influencer can breathe new life into your campaigns. Just ask Kiss the Ground, a nonprofit that aims to combat climate change. They gained more than five million impressions when they dialed in their partnership program using impact.com.

To get results like Kiss the Ground, the influencers you choose must align with your brand, resonate with your audience, and drive cost-effective traffic.  

With impact.com’s platform for Influencers and Creators, you can access a universe of potential partners. Now it’s even easier to find the ones that check all your boxes with impact.com’s Influencer Directory

Get to know the Influencer Directory by impact.com

Starting the process of finding the right influencers to work with your brand can be daunting. Where do you even begin? Well, impact.com’s new Influencer Directory tackles the heavy lifting of discovering new partners — and gives you all the data you need to make a perfect choice. The directory contains more than 1,200 influencer and creator profile pages for brands to browse and partner with. 

Brands can browse influencer profiles by category — whether they’re an impact.com client or not. This enables anyone to research category influencers, or figure out how a new influencer program can run without needing to commit upfront. If you like what you see, and we know you will, request a demo to get started.

Cover all bases and search influencer profiles across many categories, including: 

  • Apparel
  • Art & Entertainment
  • Auto & Recreational Vehicles
  • Baby
  • Computers & Electronics 
  • Dating & Romance
  • Flowers
  • Gifts
  • Health & Beauty
  • Home & Garden 
  • Marketplace
  • Outdoor & Fitness
  • Pets
  • Subscriptions & Services 
  • Travel 
Influencer directory

Category pages showcase each influencer’s brief bio, follower count, and username. Click through to their profile to get an inside look at how their social media pages perform, including a look at: 

  • Total social followers 
  • Percentage of fake followers 
  • Total number of engaged followers 
  • Engagement rate
  • Audience reachability
  • Audience authenticity 
  • Likes-comments ratio
Health and beauty influencer

View metrics on influencer directory

Getting started with the Influencer Directory 

Choose the category that best aligns with your brand, and select an influencer profile that you find compelling. 

Use impact.com data insights to determine if that influencer is a good match for your program. While the total number of followers can sway many marketers’ decisions, it’s not the only metric to consider. Look at the engagement rate, audience authenticity, and the likes-comments ratio to get the complete picture.

If you like what you see, log into your impact.com account to reach out to the influencer and get the conversation going. Luckily, you’ll have impact.com’s partnership platform to guide you through the rest of the journey and track engagement and metrics.

Get the most out of your partnerships 

Finding the right influencers is only the first to a successful partnership program. How you manage those relationships will determine your long-term success — and you’ll need the right tools to optimize, automate, and track the entire journey. 

impact.com’s end-to-end management solution helps you take control of the entire partnership life cycle. Go beyond search to automate, streamline, and customize your influencer marketing program to build long-lasting, authentic partnerships with your team of influencers. 

Contact grow@impact.com to get started.

Partnership life cycle

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