It’s official! Altitude by Impact, our powerful marketing analytics and attribution platform, has been awarded the 2019 Martech Breakthrough Award for best ad analytics solution—this on the heels of recently winning The Drum’s Best Attribution Solution Award. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry. The winning MarTech Breakthrough selections for 2019 showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.
Altitude was evaluated and selected by a panel of judges comprising senior-level marketing, ad, and sales professionals with experience in the martech space. Judges included journalists, analysts, and technology executives with expertise in a range of information professions and perspectives.
“I think what stands out about Altitude is its ability to manage the full data lifecycle, from ingestion and cleansing to reporting and attribution,” says Marc Fanelli, Impact’s GM, Verification and Measurement. “We’re pleased to have been given this recognition and hope it generates awareness of how valuable Altitude can be to marketers who want to make smarter, data-driven decisions.”
Altitude consolidates, cleans, and standardizes all marketing data (traditional media as well as digital) into a single transparent platform. Then, consumer journey analytics, attribution modeling, and comprehensive real-time reporting can be applied to give marketers fast, actionable insights.
Altitude incorporates a number of vital analytics tools, including.
- Visualization and customer reporting tools
- Machine learning-based forecasting and planning tools
- KPI monitoring, goal trackers, and anomaly detection with proactive alerting
- Journey analytics that dig deep into customer pathways, analyze behavior patterns, and visualize event-level journeys