Impact

Impact

Smarter Media Buying Decisions with Confidence

Unify and analyze the data across your marketing channels for deep insights into customer trends and behaviors.

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Altitude is your marketing source of truth – tracking, cleansing, and normalizing your chaotic, channel-specific data into a single coherent system of record. Everything from your marketing KPIs to deep insights are consistently measured and effortlessly derived from a trustworthy cross-device view of the customer journey – using our analytics suite or yours. Leverage sophisticated attribution algorithms to move beyond last click measurement and make informed and confident decisions on how to best allocate your marketing spend and effectively drive growth.

Boost your marketing ROI.

Omni-Channel Insights

Learn how your customers engage with media, wherever they may go on their path to purchase, so you can optimize the effectiveness of your campaigns.

Rich, Real-Time Analysis

Leverage a powerful custom reporting suite for trusted, real-time, drillable measurement of performance and spend across all channels, devices and platforms.

Insight to Improve Performance

Apply advanced attribution modeling to guide budget and campaign optimization for improved performance and ROI.

Custom Report Builder

Find the unique story in your data with easy drag and drop report-building and visual time comparisons across a variety of standard and calculated metrics.

Flexible Attribution Modeling

Choose between rules-based and machine-learning attribution modeling, and run multiple models to see which makes the most sense for your business.

Customer Behavior Analytics

Identify the most effective paths to conversion, evaluate channel synergies, and compare factors like latency and steps to conversion.

How Altitude Works

Data is tracked and ingested at the event-level from disparate data sources

Track and Ingest

Sources

Digital media mix Audience Product catalog Offline media mix Point of sale Other vendors
Data is then normalized, stitched together, stored and accessible in an Impact-hosted data lake

Clean    Fraud

Event level tracking and ingestion

Data Lake

Verification     Correlation     Identity Matching

Altitude leverages hosted data to glean real-time, actionable marketing intelligence

Normalize

Event-level data visualization Machine learning attribution Dynamic reporting Rules-based attribution Media mix model Predictive analytics Custom report builder Anomaly detection / Alerts Crediting & distribution

Track and Ingest

Data is tracked and ingested at the event-level from dispersed data sources

Sources

Digital media mix Audience Product catalog Offline media mix Point of sale Other vendors

Data Normalization

Data is then normalized, stitched together, stored and accessible in an Impact-hosted data lake

Event level tracking and ingestion

Data Lake

Verification     Correlation     Identity Matching


Intelligence

Altitude leverages hosted data to glean real-time, actionable marketing intelligence

Event-level data visualization Machine learning attribution Dynamic reporting Rules-based attribution Media mix model Predictive analytics Custom report builder Anomaly detection / Alerts Crediting & distribution

Experience Stack Harmony

Marketers need many tools, but so often those tools work together imperfectly, if at all. We’ve put everything you need to drive growth into a single, deeply integrated marketing stack. Each product works beautifully on its own, but together they offer exceptional power and functionality.

eBook

The Marketing Optimization Maturity Curve

Imagine a world where the performance of all your omni-channel campaigns is instantly available with a few clicks, where you are proactively informed of performance anomalies, and can quickly dig deeper into the data to detect the underlying cause of those anomalies.

Read the eBook

Let’s improve your return on ad spend

Find out how Impact can help you maximize every marketing dollar.

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