Webinar: Unlocking the Power of Affiliate and Influencer Marketing for Full-Funnel Dominance

March 13, 2024 at 10 a.m. PT

Today, brands are strategically merging their influencer marketing and affiliate programs. Influencers drive awareness, engagement, and reach through social media. Affiliates know how to generate conversions and sales. Together, these two superpowers work wonders across your sales funnel.

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Thank you for registering for Unlocking the Power of Affiliate and Influencer Marketing for Full-Funnel Dominance! Check out our new infographic: “Awareness to Retention” to see how affiliates and influencers help connect the entire customer journey.

In this webinar, you’ll hear from industry leaders at Amazon Music and Resident Home, who will discuss:


Our guest speakers

SPEAKER

Jenn Bentz

VP of Affiliates, Influencers and Partnerships, Resident

Jenn is a 20-year digital marketing veteran who has managed several successful D2C brands, as well as serving as a mentor in the affiliate space.

Her wealth of digital knowledge comes from having worked across various verticals, from fitness to mattress brands, and having experience with every major digital channel such as affiliate, display, search and social media, to name a few.

She currently serves as the VP of Affiliates, Influencers and Partnerships for Resident who owns a family of mattress brands including Nectar and DreamCloud.

SPEAKER

Whitney Niesz

Senior Global Affiliate & Influencer Marketing Lead, Amazon Music

Whitney Niesz is a digital marketing professional, with an emphasis in developing and leading affiliate marketing programs for some of the world’s largest brands.

Whitney is currently the Global Affiliate and Influencer Marketing lead at Amazon Music and lives outside of Seattle, Washington with her family and 2 dogs.

MODERATOR

Cristy Garcia

Chief Marketing Officer, impact.com

Cristy Ebert Garcia spearheads impact.com’s global marketing efforts including events, public relations and communications, demand generation, branding, website, design and social media.

Named by Business Insider as one of “The Most Important Marketing-Tech Executives,” a “Top 30 Changemaker” by Hello Partner, and “SaaS marketing leader of the year” by Appealie, Cristy leads an award-winning team of marketers.

Ready to unlock affiliate influencer marketing?

Learn how brands are strategically merging their influencer marketing and affiliate programs.