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TUI uses to stay ahead of the curve

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Beth Puxley, TUI’s Senior Digital Performance Executive in Affiliate Marketing, discusses the partnership between the hotels and resorts group and She sheds light on their collaborative efforts to develop comprehensive strategies for short- and long-term goals.

She explains how plays a pivotal role in driving traffic likely to convert to their partners in this fast-paced and ever-changing landscape. And, by getting the most in-depth data they’ve ever seen, TUI’s analytics and data teams are able to:

  • Make informed decisions when it comes to planning and forecasting
  • Understand where the budget needs to go across channels
  • Get the best results that align with their quality-over-quantity approach

By relying heavily on’s reporting capabilities, TUI is able to focus on maintaining partner relationships, providing a dedicated specialist to each agency partner. Plus, they can ensure that partners abide by brand guidelines and that the right message reaches the right audience.

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