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Partnerships Experience (iPX)

Save the date! iPX 2026 is June 8-11 in Austin, Texas. Connect, learn, and accelerate your business growth through inspiring sessions and collaboration opportunities.

Tickets go on sale in December.

 

Key takeaways from iPX 2025

KEYNOTE

Reimagine performance marketing

David A. Yovanno, impact.com CEO, reveals why traditional performance marketing faces an existential crisis, with customer acquisition costs rising 200% while consumers actively avoid brand messaging. Despite partnerships delivering superior ROI, they receive only 2% of the $600 billion spent on traditional channels like paid search and social media. Through analysis of consumer evolution from 2005 to 2025, Yovanno demonstrates how purchasing decisions shifted from brand-led to community-led, with 89% trusting personal recommendations over advertising. He presents a strategic framework for reallocating performance budgets toward partnership-driven strategies that build authentic relationships and reduce costs in an increasingly partnership-driven marketplace.

FIRESIDE CHAT

Applying habit science to transform marketing teams and customer relationships

David A. Yovanno, impact.com CEO, and Atomic Habits author James Clear explore applying behavioral science to transform marketing organizations and customer relationships. Clear reveals how to shift team “information diets” to help organizations notice new partnership opportunities, shares his explore/exploit framework for testing marketing channels, and explains his career-building principle of giving value before asking for value. The conversation covers identity-based marketing approaches that help customers become who they want to be, lightweight experimentation strategies, and why Clear’s marketing approach changes every two years as channels evolve. Essential insights for marketing leaders seeking sustainable organizational transformation through proven habit frameworks.


Sessions on demand

Miss the event? No problem! Watch all of the content now!

Activate promising partnerships

Find out how the impact.com partnership management platform can help you discover and recruit the right partners at scale.