All partnerships follow a six-stage life cycle — and when those stages are fully optimized, growth and revenue increases. After partners have been discovered and recruited to join your partnership program, you now enter the second stage in the partnership lifecycle: Contract & Pay. This is when program managers and their newly recruited partners determine the structure and crucial terms of payment.
Affiliates, content partnerships, influencers, and mobile partnerships all have different best practices when getting partnership programs off the ground, thus requiring different types of contracts. Check this infographic out and find out how you can contract and pay different kinds of partners at a scale like never before.
