The impact.com team is thrilled to announce the launch of Creator v1.5, adding even more robust capabilities to the industry’s first fully integrated influencer platform. Since last year’s launch, our team has diligently listened to your feedback and adapted to the industry’s changing needs. We’re committed to delivering a platform that surpasses market standards. This release brings many new features and enhancements to expand your creator marketing efforts.
What brands can find in the newest version of Creator v1.5
This latest version introduces new features and improvements designed to enhance every aspect of your influencer marketing strategy. Here’s what you can look forward to:
1. Enhanced influencer Discovery and Recruitment
Finding the ideal influencers for your brand is now more intuitive than ever. Our upgraded influencer discovery tools offer advanced filtering options and detailed influencer profiles, making the process user-friendly and efficient.
Let’s explore four ways to improve your creator discovery efforts: Marketplace, Social Listening (coming soon), Extended Search, and impact.com for Chrome (coming soon).
impact.com’s Creator Marketplace
The Creator marketplace hosts a vibrant community of over 123k creators, serving as the go-to platform for brands to connect with influencers. Significant enhancements to the Marketplace now include:
Enhanced search filters for Instagram, TikTok, and Facebook
Brands can narrow their search by a creator’s demographic information and/or by a creator’s audience demographic information, ensuring they find the perfect match for their campaigns.
Enhanced Creator profiles
Brands can use the new Creator slideouts to display rich dimensional insights about the creators, content performance (including high-level engagement metrics), connected properties, and content examples.
Enjoy standardized partner information slideouts across the platform, ensuring a consistent and streamlined experience as you navigate different pages.
Extended Search
With Extended Search, brands can find 350+ million potential partners outside the Marketplace. It’s perfect for identifying new and emerging influencers who can bring fresh perspectives to your campaigns.
impact.com for Chrome (coming soon)
Download the impact.com Chrome extension (available soon) to see which creators have already signed up with the impact.com Marketplace. Then invite specific creators to join from your browser or add them as prospects.
Social Listening (coming soon)
Discover influencers through their content with the upcoming Social Listening feature. This tool identifies creators discussing your brand on social media, helping you identify potential partners by their content and interactions. It’s a game-changer for finding influencers whose values and messaging align with your brand.
2. Automated campaign management
Take charge of your campaign using impact.com’s automated campaign management features. Here you can streamline your workflow, save time, and ensure your campaigns run smoothly and efficiently.
Look out for these top features:
Product Gifting via Shopify
Sync your Shopify product catalog with campaigns, allowing creators to select eligible products and submit orders. This feature simplifies the product gifting process and enhances collaborations. Learn more about the Product Gifting feature here.
Customized statements of work (SOW)
Assign unique tasks and compensation to various creators within the same campaign. Now you can adjust tasks and compensation for specific creators during the invite or hiring process.
Audience demographic filtering
Refine your creator searches with specific criteria using the same advanced filters available in Discover, such as social media platform reach and audience demographics. Use these deep insights to find the perfect match every time and facilitate targeted campaign planning.
3. Advanced reporting
With the enhanced reporting feature, you can gain deeper insights into your campaigns. Track key performance metrics (KPIs), measure return on investment (ROI), and generate comprehensive reports that clearly explain your campaign’s impact.
What creators can look forward to in v1.5
Creators can also take advantage of these significant improvements. These updates will enhance the community experience and empower creators to forge stronger connections with brands.
Here are the latest updates for creators:
New Creator Dashboard
The newly redesigned Creator Dashboard offers a sleek and intuitive interface, making it easier than ever for creators to manage their workflow. Here, creators can effortlessly view pending tasks, and discover, and apply for new campaigns directly from the dashboard.
In-app and email notifications
Creators can now stay connected and maximize their success with email and in-app notifications. These alerts ensure they stay on track with their campaign milestones.
Mobile app campaigns (coming soon)
With this release, creators gain greater access to Marketplace tools, allowing them to browse campaigns and apply directly to them from the mobile app. It’s all about convenience on the go.
The future of influencer marketing starts now
By leveraging these updates, brands like you can craft meaningful campaigns that drive better results.
As you continue to innovate and evolve your influencer marketing strategy, you can expect continuous improvement and innovation from impact.com. Creator v1.5 is just the beginning, and we’re excited to share future updates and enhancements with you.
Ready to get started? Request a demo today.
