How Solo Stove turned up the heat on brand awareness without increasing ad spend

Solo Stove—creator of cooking products, such as fire pits, camp stoves, pizza ovens, and cooking accessories wanted to boost brand recognition and consumer awareness without raising affiliate spend.

The team and its agency, Purple Orange used’s powerful partnership platform to ramp up partner recruitment and performance tracking to pull this off their affiliate goals. helped it expand the pool of potential partners, find collaboration opportunities with affiliates and creators, and recognize top-performing partners.

The result? Solo Stove saw major improvements to its partnership program. High-quality content from skilled creators and publishers helped reached consumers directly—strengthening brand recognition and awareness in the long term.