As the UK’s leading home improvement retailer, B&Q faced significant challenges in optimizing its affiliate marketing efforts. Their goals were clear: gain detailed insights into performance metrics, streamline partner recruitment, and enhance overall program efficiency.
By collaborating with impact.com, B&Q changed its approach, achieving remarkable improvements in both sales and revenue. Explore the full case study to discover the powerful tactics the brand employed with impact.com—and gain insights into best practices for leveraging affiliate marketing to drive growth and efficiency.