In the spring of 2020, the COVID-19 pandemic had made grocery shopping risky, disrupting food supply chains. Consumers were getting hungry for a source of high-quality proteins delivered safely and reliably to their homes. Rastelli’s, one of the country’s premium protein suppliers, needed assistance in scaling and diversifying their partnerships quickly in order to meet the urgent needs of consumers.
Working with its digital marketing agency, DMi Partners, and Impact’s Partnership Cloud, Rastelli’s reshaped its traditional affiliate program into a full-funnel network of performance-based partnerships to reach new audiences, build awareness, and capture conversions. With the help and efficiency of Impact’s platform, their new partnerships delivered a 505% revenue growth QoQ and a 24% increase in ROAS. Read all about how they did it in this case study.