Global sportswear giant PUMA faced significant challenges managing its affiliate partnerships. The program struggled with manual processes, limited scalability, and overreliance on a single affiliate partner, creating risks that hindered growth and efficiency.
By bringing together the strategic minds at Lodestar Marketing and using the impact.com partnership management platform, PUMA engineered a complete transformation. Lodestar’s digital expertise perfectly complemented impact.com’s automation capabilities, eliminating those manual workflows, while advanced fraud detection systems closed security gaps that had been quietly eroding PUMA’s bottom line.
Want to know how these changes happened? Read the full case study to uncover actionable insights and strategies to optimize your affiliate program.
