NURX, leading woman-focused digital healthcare company, had nursed a thriving (cost-per-action) CPA-based affiliate program through Acceleration Partners. But with a change in medical-legal language, it was time to switch to a cost-per-click (CPC) model.
Acceleration Partners diagnosed that NURX needed a more complex affiliate network that would migrate existing affiliates while still onboarding new partners.
Check out this case study to discover how Acceleration Partner’s strategy and impact.com’s technology helped Nurx continue its lively affiliate program.
