Lenovo’s Global Affiliate Program Transformation: Unifying Networks for Enhanced Workflow and Marketing Optimization

Lenovo’s affiliate program was spread across 12 separate networks around the globe, leading to inconsistencies in workflows and best practices, challenges in sharing knowledge, and a lack of holistic reporting. They felt constrained by having their relationships owned by their agency and networks. Further, their networks couldn’t support non-traditional partnerships and lacked the insights needed to optimize marketing spend across channels