Kayo Sports kicks goals with innovative partnership strategy through Impact

In 2018, as the Kayo Sports marketing team prepared for launch, it had two key goals: build brand awareness and acquire new customers. Key stakeholders in the business had a wealth of experience in partnership channel management and knew it was a cost-effective customer acquisition channel. As a result, they put partnerships at the heart of their growth strategy, with partnerships delivering 25% of new subscribers. Find out more in this case study!