Big Red Group, the largest experience marketing place in Australia and New Zealand, needed a solution that would help align its partnerships to its goals and audiences. It needed automation in order to accurately track its partners’ performances, find more diverse partners, and grow its program.
With the help of Twilio Segment, once BRG migrated to impact.com, it finally had the tools to diversify its partners and scale. The BRG team is now able to discover and work with a broad array of partnership types and measure and optimize the value of each one.
Learn exactly how BRG achieved these results in this case study.