Marketers are poised to allocate more spending to performance marketing – spending in the U.S. is expected to rise to $6.82 billion by 2020 vs. $5.94 billion this year, according to eMarketer data. They’ll need to maintain vigilance about that spending as fraud poses an increasing challenge to the performance marketing space. In our eBook, 12 Questions to Ask When Evaluating a Performance Fraud Detection Partner, Forensiq shares key questions you need to ask when evaluating performance fraud vendors.
While the fraud space is filled with vendors trying to tackle the problem, it can be a challenge to assess your options. Whether you’re a network trying to keep bad actors out of your performance traffic, or a performance marketer or OPM looking to ensure the budget is spent efficiently, there are specific questions you’ll want to ask prospective performance fraud detection vendors.
For example, our eBook suggests asking:
- How does the vendor use data science in fraud detection? Can the vendor speak specifically about its tactics; for example, does it use both browser-side and server-side analyses and data mining to ensure fraud detection?
- What kind of reports can you expect to receive and will the data you receive be meaningful enough to take action on?
- What level of support does the vendor provide to help optimize your traffic along with the granular data it provides?
These are just a few of the dozen points we dive into in the eBook. The Forensiq team suggests tactics for identifying a company that you can truly partner with – one that offers superior technical know-how, service that exceeds your expectations, and provides ongoing education about the nuances of fraud detection and prevention as new threats evolve.
Choose your provider wisely. Check out our eBook to learn more.
