Why partnerships?
Partnerships aren’t just a channel—they’re the future of performance marketing
People don’t buy the way they used to
Let’s be honest, no one buys something just because a brand says it’s “the best”. Consumers aren’t just distrustful of traditional ads, they’re disinterested. They want to discover, research and decide on their own terms. And they demand proof. In the form of reviews, creator content and peer recommendations.
of Gen Z feel bombarded by ads and believe brands lie about their products and services
80%
of Gen Z & millennials won’t trust a brand without doing their own research
70%
Over 2/3 of the world's population use social media
5.45B Users
From transactions to connections
Commerce isn’t just a transaction anymore; it’s a connection point driven by reviews, recommendations, and referrals.
Performance marketing’s old reliables—paid search, paid social, and programmatic—are no longer enough. Costs are rising, ROI is falling, and change is accelerating.
- Global advertising spending surpassed a record-breaking 1 trillion dollars in 2024
- CAC has skyrocketed 222% over the past decade
- AI is expected to cut web traffic by 25%
- Creators now command 25% of social marketing budgets
Welcome to the creator-led future
The ad-led era is over. The partner-led future is here.
Creators lead the way
Creators, affiliates, and customer referrals are now at the center of consumer decision-making, with creators leading the way.
Authenticity builds trust
They create the authentic content and transparent reviews consumers need, to trust a brand.
Fueling brand loyalty
They help brands earn loyalty, fuel advocacy, and build communities that keep them relevant.
It’s time to reimagine performance marketing
Unfortunately, many brands silo creators, affiliates, and customer referrals. impact.com unifies all partner types in one platform. By applying the proven performance model of affiliate marketing to creators and customer referrals, we help you turn content into performance. All from one platform.
What this means for you
Creators that pay for themselves
By tying creators’ posts to revenue, you create a cost-neutral content engine: more content, more sales, fully self-funding.
Referrals that scale
Your customers become your most trusted acquisition channel.
Ad spend that works harder
That $1 trillion of ad spend goes a lot further, when you meet consumers where they want to be met.
The future is creator-led, performance-powered, and full-funnel
One platform. Endless possibilities.
Brands that embrace this shift don’t abandon paid media. They reimagine and amplify it—through partnerships that connect them to people in authentic, lasting ways.
Our unified platform allows you to run influencer, affiliate, and customer referral programs seamlessly from one place. Every partner becomes a performance channel, and every dollar drives measurable growth.
