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Aligning marketers and influencers:

Shifting perspectives on influencer marketing across the funnel

influencer marketing research report

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The influencer landscape is shifting

When you discover how the perspectives of influencers differ — and align — with marketers, you can create a powerful influencer marketing engine. Read this important new research to find out just what influencers and marketers think about the industry, themselves — and each other.

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“It's working with people who are credible, authentic, and who make the right type of content that we're excited by. It's just so much more powerful to reach out to their audience who they have a really strong and trusted relationship with.”

Michael Flatt, Director of Global Integrated Marketing of Xbox


Four key findings from the research

WARC (World Advertising Research Center) and impact.com surveyed 400 influencers and 400 marketers from around the world to find out what they think about influencer marketing — and each other. Here's a taste of what you'll find in the report:


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