Three’s better than two: Why you need partnerships for growth

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In a game of tug of war, you’d rather have three people than two. So why do so many companies only use two traditional revenue channels: sales and marketing? There’s a third player waiting to deliver outstanding growth — the partnership channel. How do we know this? Research proves it. Forrester Consulting conducted research that shows again and again that companies with well-developed partnership programs grow faster and outperform their low-maturity peers on a number of key business metrics. In just two minutes, watch this video and discover why your company needs to expand its partnership program.

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