Advertising is dead: How to keep the growth alive with creator and influencer partnerships (Web Summit 2022)

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Most consumers don’t trust traditional advertising. The reality is that traditional advertising channels take a lot of work to resonate with consumers.
Consumers will be more likely to trust messages from the right sources, like influencers and content creators.

Watch David A. Yovanno, CEO of, sit with Becca Bahrke, CEO of Illuminate Social, and Madi B Webb, Content creator, at Web Summit 2022. They uncover how to future-proof your path to revenue growth with influencers and content creators.

During this discussion, you’ll find:

  • A deeper understanding of today’s consumer
  • The reasons why traditional advertising fails
  • How influencers and creators build trust
  • A way to grow revenue through meaningful, authentic partnerships

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