Partnership profile: TUI x Icelolly

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TUI is one of the world’s leading tourism groups, and in 2019, following an extensive review period, TUI made the decision to update how it managed its partnership program. Their goal was to increase their partnership program with minimal business disruption.

With the help of Impact’s platform, TUI and one of their partners, Icelolly, were able to improve insights, widen their spectrum of partnership types, and enable automated discovery, recruitment, contracting, and reporting. What’s more, they were able to update, streamline, and optimize everything in one migration.

Watch this insightful video as Robert van dan Eshof, Head of Performance Media at TUI, and Stuart Barrett, Sales Director at Icelolly discuss how shared visibility and direct communication between brands and partners are key to success.

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