Skyscanner, one of the biggest travel search engines and marketplaces in the world, developed an ambitious five-year plan to expand its share of voice through partnerships. After witnessing the devastation and rebuilding of the travel industry during the pandemic, this team was determined to bring the brand name front and center across different markets.
With the help of impact.com, Skyscanner optimized its partnership experience so partners could spread the word about the brand more efficiently.
Watch this short video as Martin McGinnis, Senior Emerging Partnerships Lead, explains how Skyscanner leveraged impact.com to grow its presence in the travel market. Learn how Skyscanner raised brand awareness in a complex industry — from enhancing partner onboarding to sharing dynamic data with partners in real-time.