Did you know 77% of US Gen Z students have taken some form of action for a cause they believe in? From climate change to Black Lives Matter, the 16-24-year-old Gen Z demographic is the most diverse and politically engaged generation to date. Gen Zs are leading by example.
As your next generation of consumers, it is essential for brands to get involved with Gen Z’s forward-thinking narrative — to build a solid rapport and brand loyalty that lasts a lifetime.
Join Cristy Garcia as she sits down with Heidi Solchenberger, Foot Locker’s Sr. Manager, Affiliate and Partnership Marketing, and Jamie Mercer, Student Beans’ Chief Product Officer, to discuss the importance of implementing ethical views and values into your brand messaging and action.
Watch this video to see how these brands are making waves with the student market with their sustainable initiatives, cultural change, and diversity in the retail space.