Like a Great Mattress, Helps Purple’s Influencers Get Comfortable with Commissions

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Purple has built a king-sized partnership program by steadily bringing in new types of partners and blurring the lines between them. Influencers become affiliates, ambassadors can be revenue-drivers—optimizing a partnership sometimes means nudging partners out of their comfort zones. Hear from Purple’s influencer and partnership expert Megan Crow about using Impact tools to maximize the potential of every partner.

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