How Podium leverages affiliate partnerships in their B2B company

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Podium, a software company that supports local business growth, faced the challenge of customizing partner experiences. The team also wanted the flexibility to test different approaches and pivot towards the best opportunities.

Todd Bloch, Affiliate Marketing Manager at Podium, shares how his team leveraged’s tracking and reporting. They capitalized on performance-based marketing partnerships to turn tedious tasks into innovative systems.

In this video, discover how:

  • Adapting to the needs of partners accelerates performance
  • Tracking data creates action steps for growth
  • Automating processes allows your company to invest where it matters most

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