Brands running a partnership program hustle to find influencers with brand affinity. Jane.com, a curated fashion marketplace with over 2,000 shops, big brands, and designer names, sought niche influencer categories that would draw a larger audience — and needed the technology to organize partnership data into action steps.
Here Tori Detrick, Affiliate Director of Jane.com, shares how the team capitalized on impact.com’s robust reporting system and partnership opportunities to invest in relationships driving success for both partners.
In this video, discover how:
- Brand affinity drives business growth
- Measuring publisher performance results in successful relationships
- Hybrid payment and rewards models attract the right influencers to your brand