With the rise of omnichannel strategies, businesses are always searching for ways to maximize their impact across multiple channels. More brands are realizing the advantage of merging the unique strengths of affiliates and influencers to create engaged customer journeys—from awareness to retention.
In this webinar, Suyog Karnawat from YouTube Shopping and Andrew Franklin from Shinola discuss integrating affiliates and influencers for omnichannel marketing. Learn valuable, actionable insights into how brands can leverage these two powerful channels to drive full-funnel return on investment.
You’ll discover:
- Ways integrated influencer and affiliate programs optimize ROI and tracking capabilities
- Tips for leveraging your partners to amplify content across the funnel, various platforms, and channels
- Strategies for maximizing user-generated content (UGC)
- Tools, resources, and technology powering successful integrated program
