Julia Salume leads the global influencer channel for IG.com, a finance company dipping its toes into the influencer industry. In this video, Julia talks about how quality matters more than quantity when it comes to influencers. And with impact.com, it has sought influencers who truly understand its brand and products. Collaborating with authentic voices can educate IG’s clients and potential customers in a more relatable and straightforward manner–so the team works with influencers as an extension of the brand.
Check out IG.com’s story and learn how it increased client retention and encouraged clients to explore and invest in a diverse range of products.