How Ideal of Sweden dialed up its influencer program with partnership automation

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Ideal of Sweden offers luxury phone accessories and manages thousands of influencer collaborations. To stay on top of their influencer game, the Ideal of Sweden team wanted a platform that would improve their workflow to stay organized. They needed technology that would streamline processes to help them increase efficiency and scale their constantly growing influencer program.

The Impact platform handled finding a diverse range of influencers and managing their needs with customizable contracting. On just one platform, Ideal of Sweden was able to automatically pay their influencers on time and track their data thoroughly. Natalie Edström, Head of Influencer Marketing, and Fipe Joanne Gouge-Merrall, Influencer Marketing Team Leader, discuss how they were able to focus on building better relationships with their influencers with Impact’s Partnership Cloud.

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