Brands often want to venture out of the traditional affiliate partnerships and branch beyond what they’re used to, but don’t know how to start. Well, they might want to take a page out of Razer’s partnership expansion playbook.
Find out how Fred Chery, Head of Marketing, diversified Razer’s partnerships with Impact’s automated capabilities. Automation enabled them to not only discover new traditional partners, but they were able to expand their program by venturing out to influencers as well. The Razer team was also able to maximize productivity with Partnership Cloud’s streamlined workflow so they could manage all types of partners with ease, all on one platform.
Watch the video and get inspired to expand your partnership program today!