What does it take for a partnership to be “authentic?” Who are your ideal partners—could they be someone new? Watch this enlightening session filmed live at AWAPAC when Impact’s APAC MD, Adam Furness took the stage with senior executives from Ticketmaster, Kayo Sports, and PlayersVoice to discuss how to create authentic partnerships that drive business growth. You’ll find out how to:
- Focus on partnerships that create value for both parties and for your customers.
- Be creative when looking for new partners—and create a diverse program with many different types of partners.
- Build partnerships on trust, focusing on transparency from the start about what the campaign goals are and how success will be measured.