Fanatics, the ultimate destination for sports apparel and fan gear, discovered the winning game plan for revenue growth—affiliate partnerships. To achieve impressive results, the Fanatics team chose impact.com to manage and run a thriving partnerships program. A host of impact.com features, tools, and game-changing technology helped discover the right partners, provide insights to drive performance, and optimize partnerships. Fanatics saw a staggering +$100 million revenue growth from its affiliate program.
Wade Tonkin, Director of Global Affiliate Marketing, shares how the Fanatics team expanded its affiliate strategy to forge an even stronger and more rewarding program—and how impact.com’s all-in-one technology is part of its winning partner pitch.
