According to new research, 69.3% of consumers discover new products weekly, but more than a fifth of consumers research these products at least five times before actually making a purchase.
Today’s path to purchase has evolved from a simple funnel into a complex web of touchpoints. In our recent conversation with eMarketer, impact.com CMO Cristy Garcia explores fresh insights from our survey of 1,000+ US consumers, and shares actionable steps for marketers to meet buyers where they are.
You’ll learn:
- How to optimize your marketing strategy across multiple customer touchpoints
- Ways the discovery-to-purchase journey varies across different product categories and price points
- Why traditional attribution models are falling short when 80% of purchases are offline
